Mavital, an Israeli production company specializing in mobile media, has launched a new non-adult fashion video clips line. New Israeli fashion models are filmed in sexy swimwear.
“We believe this line can provide a reasonably priced alternative for markets which are currently closed for 18+ content.” says Roi Blacharski, CEO of Mavital Productions and Development. This sort of content is bound to penetrate the more conservative cellular markets, pushing the censorship level to the maximum, much like MTV did with cable TV back in the days.
So what’s the difference between normal lingerie / bikini content and Mavital’s? Roi answers: “Our stuff is specifically made to get you hot! A normal model walking on the runway is boring, you must agree,” He says with a smile, “but if she looks into the camera and really lets you check out her physic, well, we are talking about much higher excitement levels…”
Cellular video usage has been on the rise ever since the first capable devices appeared and with increased video quality services the need for specially tailored content has ascended as well. Companies such as Mavital have “created” their own markets much similar to adult video makers who started shooting on VHS cassettes once they appeared. The mobile content aggregators are aware of this and are doing their best keeping up with all the latest trends in this ever-changing market.

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